RIES | Positioning Strategy & Consulting
Michael Brandtner has extensive work experience in positioning strategy and consulting. In 1996, they started their career as a Positioning Expert, Brand, and Business Consultant. In 2001, they became the Lead Partner at RIES, where they continue to excel in their role.
Michael Brandtner attended BRG Rohrbach for an unknown period of time. Michael also attended Johannes Kepler Universität Linz, but did not obtain a degree or pursue a specific field of study.
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RIES | Positioning Strategy & Consulting
RIES: Positioning Pioneers. Al Ries founded his first agency in RCC in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm. Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years. In 1981, the Positioning book was published with Al Ries as the lead auther and has since sold well over 4 million copies. Al & Laura have written six books together including The 22 Immutable Laws of Branding, the Fall of Advertising & the Rise of PR, The Origin of Brands, War in the Boardroom, Visual Hammer, Battlecry and Positioning in the 21st Century.