Right Formula
Alex Cooke is a Senior Account Manager at Right Formula, with prior experience as an Account Manager and Senior Account Executive. Before joining Right Formula in February 2022, Alex worked at Hawk-Eye Innovations Ltd as a Cricket Systems Operator, liaising with major broadcasters and overseeing ball-tracking systems during high-profile cricket events. Alex also held various positions at IMG, including Commercial Assistant during the Rugby World Cup and Digital Producer for Wimbledon, showcasing a strong background in commercial operations and sports technology. Earlier experience includes product development coordination at Grays of Cambridge, alongside roles focused on sales and event support. Alex holds a BEng in Sports Technology from Loughborough University.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.