Right Formula
Alex Rabone is an experienced communications professional currently serving as Communications Manager at Right Formula since August 2022, following a role as Senior Communications Executive. Prior experience includes positions at Red Lorry Yellow Lorry from July 2019 to August 2022, where Alex progressed through roles including Senior Account Executive, Account Executive, and Account Coordinator. An internship as a Marketing Intern at Disciple was completed in late 2018. Previous work experience also includes a casual role at Arena Racing Company and marketing internships and coaching positions at East Sports Management in 2014 and 2015. Alex Rabone holds a Bachelor of Science degree in Marketing from the University of Brighton, obtained between 2016 and 2019, with earlier education at Methodist University from 2014 to 2016.
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Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.