Right Formula
James Baker is an experienced professional in account management and marketing, currently serving as Account Director at Right Formula since March 2022, with a progression from Senior Account Manager to Account Executive. Prior to this, James held the position of Account Coordinator for Golf at IMG from July 2019 to February 2022 and worked as a Marketing Executive and Intern at THG Sports between January 2018 and June 2019. James Baker holds a degree from the University of Exeter, where studies were completed from 2014 to 2017, and received education at The King's School, Canterbury from 1998 to 2013.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.