Right Formula
Michael Pote is currently the Head of Commercial at Right Formula, an award-winning sports marketing & sponsorship consultancy. Prior to this, Michael held roles such as Marketing and Sponsorship Manager at CSM Sport & Entertainment, Sponsorship Coordinator at Frontiers Sports & Entertainment, and Digital Marketing Intern at BetTech Gaming. Michael also has a background in cricket, having been a player for the Western Province Cricket Association and working as a cricket professional for Cricx and Ryan Marons Cricket School of Excellence. Michael holds a Master of Business Administration from Loughborough University and a degree in Business Management from the University of Cape Town.
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Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.