Jesika Bethea

Jesika Bethea is a seasoned Product Marketing Manager with a strong background in developing and executing go-to-market strategies. Currently at Rightworks, Jesika leads initiatives to enhance efficiency for clients in the accounting sector and small to medium-sized businesses. Previously, Jesika served as Lifecycle & Product Marketing Manager at Botkeeper, collaborating across teams to launch automated bookkeeping solutions. At CPA.com, Jesika held the role of Integrated Marketing Manager, contributing to innovative technology solutions for CPAs. Additional experience includes product marketing at Sony Music Entertainment, where engagement strategies were crafted, and at Pearson Education, assisting with the marketing of digital educational products. Jesika holds a Bachelor of Arts in Public Relations and Business Administration from Susquehanna University.