Luke Roshon

Luke Roshon is a seasoned marketing professional with extensive experience in demand generation and paid media strategy. Currently serving as the Director of B2B Demand Generation at Right Percent since February 2024, Luke previously held the role of VP of Growth at BENlabs, where significant contributions included a 500% increase in marketing-driven pipeline year-over-year and the establishment of a successful monthly webinar series. Prior to this, Luke was the Director of Paid Strategy at KlientBoost, managing a substantial ad budget and leading a team of media buyers. Earlier career experiences include account management roles at Digital Air Strike, Yelp, and involvement with Arizona Department of Education as Assistant State Director. Luke's educational background includes a Bachelor of Science in Business Management from Arizona State University.