Iris van Laar has extensive experience in sales and engineering, currently serving as a Frontend Engineer at Cisco since May 2022. Iris has been with Pirelli since April 2005, progressing from a Sales Intern to the role of Sales Director. Notably, Iris transitioned to the United States in August 2019 to navigate new market challenges, previously holding the position of Key Account Sales Manager in Geneva, where strategic partnerships with key customers were emphasized. As a Regional Sales Manager, responsibilities included managing a sales team and developing effective sales strategies. Educational qualifications include an MBA and a Master of Science in International Business Management from Università Bocconi.
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