Evita Goettsch

Evita Goettsch is an experienced design professional with a diverse background in innovation and user experience. Currently serving as the Innovation Coach at the Rijksmuseum, Evita leads the Innovation Lab, fostering connections between various departments and exploring emerging technologies to address human needs. As the Founder and Designer at De Handtekening, a design agency focused on visual identity and graphic design, Evita has developed comprehensive corporate strategies. Previous roles include Strategic Design Researcher at Lightyear, where Evita defined design insights for the concept car Lightyear 2, and User Experience and Graphic Designer at Vitestro. Evita holds a Master of Science in Design for Interaction and a Master's course in Environmental Psychology from Delft University of Technology and Leiden University, respectively, along with a Bachelor's degree in Industrial Design Engineering from Delft University.