Gerald van der Wijngaart

Gerald van der Wijngaart is an experienced marketing professional currently serving as Brand Manager at the Rijksmuseum since August 2021. Previously, Gerald held the position of Marketing Manager for a brief period in 2021 and spent nearly eight years as Team Lead Marketing & Press at the Dutch National Opera & Ballet, overseeing a team of marketing and PR professionals. Gerald's role at the Dutch National Opera & Ballet included corporate marketing management, focusing on brand positioning and launch, youth marketing strategies, and various performances and projects. Earlier experience includes Marketing Manager for television brands at NPO and a marketing role for Internet brands, alongside foundational marketing experience at Poppodium de Meester. Academic credentials include a Post Master in Strategic Brand Management and various marketing certifications, highlighting a strong educational background in social studies and cultural sociology.