Jan-Willem Baijens

Jan-Willem Baijens is a seasoned communication professional with extensive experience in crisis communication, content marketing, and strategic brand positioning. Currently serving as the Regisseur crisiscommunicatie at Rijkswaterstaat since April 2022, Jan-Willem leads the core crisis communication team and focuses on refining crisis management practices during non-crisis periods. Prior to this, Jan-Willem held senior communication advisory roles at Rijkswaterstaat, specializing in water safety and quality. Previous experiences include management positions in content marketing at KPN, where responsibilities encompassed content oversight and brand strategy development. Jan-Willem's career includes roles at Politie Nederland and various ministries, emphasizing event coordination and communication strategies, complemented by a bachelor's degree in Communication Management from HU University of Applied Sciences Utrecht.