Meyke Reitsma

Meyke Reitsma is a seasoned professional with extensive experience in business consulting and analytics. Currently serving as a Senior Business Consultant for Service Design at Rijkswaterstaat since November 2023, Meyke focuses on enhancing service efficiency and strategic development. Previously, as a Product Owner for Customer Insights Analytics at Rabobank from January 2023 to November 2023, Meyke prioritized initiatives for data-driven decision-making and customer insights. From 2013 to 2022, Meyke held multiple roles at Alliander, including Senior Market Research Consultant, where the integration of KPIs drove customer-centric decisions. With earlier experience as a Market Intelligence Analyst at KPN and a Research Manager at Metrixlab, Meyke's career began with a foundation in psychology, having earned an MSc. from Radboud University in 2008.