Melissa de la Cruz Estrada

Melissa De la Cruz Estrada is a growth hacker expert and digital scientist specialist with a robust background in digital analytics. Currently working at Rimac Seguros y Reaseguros since February 2020, Melissa also holds previous positions at BBVA Continental and Neo Consulting, where responsibilities included SEO and digital marketing strategy optimization for various sectors such as retail and pharmaceuticals. Melissa began a career in digital marketing as a practitioner at Neo and possesses a strong educational foundation from Universidad del Pacífico, graduating in 2016.