Laurène Chevalier

Laurène Chevalier is an accomplished digital marketing professional with extensive experience in driving digital subscription growth and managing product marketing strategies. Currently serving as a Digital Subscription Growth Manager at Ringier AG since February 2023, Laurène previously held the role of Responsable Marketing Numérique at Ringier Medien Schweiz, where responsibilities included defining and implementing product and marketing strategies for paid content. Prior roles include Senior Digital Product Manager at Telerama, overseeing audience acquisition and performance optimization of digital assets, and Digital Project Manager at VIATYS Conseil, focusing on agile project management for high-profile clients such as BNP Paribas and Michelin. Laurène began their career with marketing and communication internships at CANAL+ and The Walt Disney Company, and holds a Master's degree in International Marketing from SKEMA Business School.