Chrysah Pederson

Chrysah Pederson is a seasoned professional in web analytics and digital marketing, currently serving as Senior Manager of Web Analytics and Optimization at Riot Games since January 2022, after previously holding the role of Manager in the same department. Prior experience includes a tenure as Digital Marketing Manager at Wizards of the Coast, where the focus was on designing product campaigns to enhance website engagement and conversions. At Fathom, Chrysah progressed from Specialist to Lead Strategist in Digital Analytics, managing significant client portfolios and specializing in various industries, including healthcare and consumer products. Earlier career highlights include positions at Forthea as a Digital Marketing Specialist and as a Search Engine Marketing Intern at The Company. Chrysah holds a Bachelor of Business Administration degree in Marketing, Psychology, and Advertising from Texas A&M University.