Iris Xu is an accomplished marketing professional with extensive experience in franchise and entertainment marketing. Starting as a Project Assistant and progressing to roles such as Associate Consultant and Project Consultant at APCO Worldwide, Iris further advanced by serving as Associate Marketing Manager for Hong Kong Disneyland at The Walt Disney Company Shanghai Limited. Following this, roles included Franchise Marketing Manager at Oriental DreamWorks, Senior Manager of Partnership & Franchise Marketing at Pearl Studio, and Co-Founder at Shanghai Sunrise Culture. Currently, Iris holds the position of Head of Entertainment Marketing at Riot Games, after serving as Senior Franchise Marketing Manager at Warner Bros. Entertainment.
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