Shannon Goldberg-Cruz

Shannon Goldberg-Cruz serves as the Head of Entertainment & Influence at St. Jude Children's Research Hospital - ALSAC since April 2023, leading initiatives in entertainment. As the Founder and Executive Board Member of Izzy Beauty Inc. since May 2020, Shannon has successfully transitioned Izzy Zero Waste Beauty from conception to retail. Experience includes roles as General Manager and VP of Product Development and Innovation at Ideal Image, contributing significantly to profit growth and overseeing strategic launches. Prior positions include Vice President of Marketing at MTG Group, managing the US launch of MDNA SKIN in partnership with Madonna, and Executive Director of Marketing at Peter Thomas Roth Clinical Skin Care, where Shannon managed a diverse marketing team. Additional experience includes marketing management at Beauty Solutions, Ltd. and brand management at Ling Skincare, with a degree in Cosmetic and Fragrance Marketing from the Fashion Institute of Technology.