Jia Zheng

Jia Zheng is a seasoned professional in product management and creative strategy, currently serving as Sr. Director of Product Management for Publishing at Riot Games since September 2023, where Jia leads cross-initiative and ecosystem planning. Prior experience includes a tenure as VP of Creative Strategy at Activision Blizzard, overseeing creative strategies for major AAA franchises. Jia's background also features roles at R/GA as Strategy Director and Associate Strategy Director, where Jia developed successful product launch strategies and executed high-profile partnerships. Earlier positions include digital strategy roles at Young & Rubicam, Publicis Kaplan Thaler, mcgarrybowen, AKQA, and internships at SicolaMartin, DDB, and LatinWorks. Jia Zheng holds a Master's degree in Advertising from The University of Texas at Austin.