Pj Connell

PJ Connell has extensive experience in marketing and eCommerce. PJ currently holds the position of Vice President of Marketing and eCommerce at Rip Curl, a role they have held since August 2023. In this role, they are responsible for creating e-commerce budgets, developing strategies to meet revenue goals, and overseeing the operation of the company's website and digital marketing program.

Prior to their current position, Connell was the Director of Marketing and e-commerce at Rip Curl USA from February 2019 to November 2023. In this role, they were involved in various responsibilities including developing and implementing marketing plans, managing marketing budgets, conducting customer and product research, and supervising an e-commerce and marketing team.

Before joining Rip Curl, Connell founded Outdoor Lifestyle Collective in October 2013. The company focused on brand management and distribution in the Outdoor & Action Sports apparel and accessories marketplace. During their time there, Connell formed a brand partnership with The Mad Huey's, an emerging brand in the specialty surfing/fishing/outdoor lifestyle category.

Earlier in their career, Connell worked at Reef (a division of VF Corporation) as the Director of Global Marketing from January 2006 to October 2013. In this role, they led a team responsible for developing and executing integrated marketing strategies for rapid growth and strengthening of the Reef brand worldwide.

Connell's work experience also includes a role at Rip Curl as the Manager of North American Communications and Events from June 2003 to January 2006. In this position, they executed public relations and event strategies, wrote and distributed press materials to media outlets, and managed domestic and global activations of the company's events.

Overall, PJ Connell has a strong background in marketing and eCommerce, with experience in various roles and responsibilities at companies such as Rip Curl, Outdoor Lifestyle Collective, and Reef.

PJ Connell attended San Diego State University from 1998 to 2003, where they earned a BA degree in Integrated Marketing/Communication.