Suzanne Smagala-Potts

Suzanne Smagala-Potts is a seasoned professional in digital development and public relations, currently serving as Senior Manager of Digital Development at Ripley Entertainment since August 2011. In this role, Suzanne manages a vast network of over 40 B2C and e-commerce websites, leveraging expertise in WordPress architecture and email marketing for a database exceeding 1 million contacts. Previous positions include Public Relations Manager, where Suzanne directed communications strategy and managed a substantial public relations budget, and Content Marketing Manager, overseeing social media campaigns and digital content initiatives for the Ripley's Believe It or Not! brand. Additionally, Suzanne worked as a Digital Media Analyst and previously held a librarian position at Florida State University. Academic qualifications include a Master’s degree in Library and Information Science from Florida State University and a Bachelor’s degree in English Literature and Religious Studies from the University of South Florida.