Ben Vroegop

Ben Vroegop is an experienced professional in product go-to-market strategy and growth management, currently leading Product GTM for Finance Cloud products at Rippling since November 2023. Previously, Ben managed growth initiatives for DoorDash's 'Away from Home' segment, focusing on business strategy and product roadmaps. With a background as Director of Strategy at Pilot44 Labs, Ben developed innovative product concepts and market strategies. Prior experience includes serving as Strategy Manager at Monitor Deloitte, where Ben facilitated partnerships between FinTech startups and large enterprises, and held various engineering and management roles at Air Products. Ben holds an MBA from IESE Business School and a Bachelor's degree in Chemical Engineering from the University of Michigan. Specialties include growth strategy, innovation, product launch, and operating model design across technology, biotech/pharma, consumer products, and fintech industries.