Eileen Hwang

Product GTM And Adoption

Eileen Hwang has extensive experience in product marketing and management, currently serving as Product GTM and Adoption at Rippling since 2025. Prior roles include Lead Product Marketing Manager and Senior Product Marketing Manager at Asana, focusing on user adoption and onboarding from 2020 to 2024. Eileen's experience also includes tenure as a Product Manager in Cyber and Intelligence at Mastercard, where responsibilities encompassed fintech product management and optimization strategy from 2019 to 2020. Earlier, Eileen worked at Samsung SDS as part of the Global Strategy and Business Development team from 2013 to 2018, specializing in go-to-market strategy and global business development. Eileen holds a Bachelor of Science degree in Business with a Finance concentration from Boston College and has further education from UCL.

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