Samantha Resnick

Senior Product GTM Manager, IT at Rippling

Samantha Resnick is a Product Marketing Manager at Rippling, where responsibilities include leading product marketing for new healthcare services and establishing the company's go-to-market playbook. Prior to this role, Samantha served as an Associate Product Marketing Manager at Favor, where significant achievements included executing app store optimizations that increased impressions by 69% and first-time downloads by 21%. Earlier experience includes positions as a Marketing Manager at Honeybee, launching three new product lines, and managing freelance teams to develop marketing content, as well as SEO management that boosted organic traffic by 54%. Additional roles included copywriter, copy editor, and editorial intern, complemented by a Bachelor’s degree in Linguistics from Pomona College and studies at Universidad de Salamanca.

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