Risdall Marketing Group
John Risdall serves as the founding chairman and owner of Risdall Marketing Group, a role held since July 1972, and has been instrumental in the development of Risdall Advertising Agency, where John has contributed as Dean of MN advertising for over 40 years. Renowned for establishing an integrated advertising approach 42 years ago, John Risdall is recognized as a visionary leader in marketing. Additionally, John Risdall served as CEO of Magnum Research, Inc. from December 1981 to December 2009, during which time significant advancements in firearms, including the Desert Eagle Pistol and the .50 Magnum cartridge, were achieved. John Risdall holds a Bachelor of Arts in marketing, journalism, and speech from the University of Minnesota, where studies were completed from 1963 to 1968.
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Risdall Marketing Group
We are leaders and we are servants. We celebrate wins and we learn from losses. We make each other better. We make you better. Our passion is helping clients generate revenue in a complex and chaotic digital marketplace by building engagement and experience engines that yield attributable results. Our list of client partners past and present includes Allina Health, Arcserve, Baxter, Cambria, Canon, Daikin, Ecolab, Harley-Davidson and, YRC Freight. We have deep expertise in Health, MedTech, Industrial and Manufacturing, SaaS, and Technology. · We’re technology, digital, and data experts · We approach our work with precision · We’re bulldogs; we deliver business results Working with you, we align sales and marketing around goals, then blend audience insight, technology, and data – mapping the buyer’s journey, defining relevant messages to address buyer needs, and creating highly targeted interactions that drive inbound sales leads. We monitor, measure and optimize everything we do. We prefer to work with organizations that value the strategic over the transactional. Those who believe good is not good enough – who set measurable goals and seek quantifiable results. Companies that value creativity, who desire innovation, and who believe we are in this together.