Felicia Ler

Felicia Ler has been working in the content writing field since 2018. In 2019, they joined Growth Machine as a Content Writer, where they created SEO-optimized content in multiple niches. In 2021, they began working for Function of Beauty as a Content Writer, where they leveraged on-page SEO tactics to improve the brand's SERP appearance on the first page of Google for specific target and secondary keywords. Felicia also wrote long-form blog content centered around personalized haircare products, haircare trends, how-to guides, and evergreen articles. Additionally, they worked for Rise Science as a Content Writer, where they wrote long-form blog content centered around sleep health, sleep debt, circadian rhythm, and other topics related to sleep science. Felicia also worked for Instacart as a Content Writer, where they wrote long-form blog content and in-app guides centered around food and grocery shopping. Felicia also worked for Zen Principle as a Content Writer, where they wrote long-form blog content centered around dietary supplements. Felicia also worked for Beautystack as a Beauty Content Writer and for Yastrid as a Content Writer. From 2016 to 2018, they worked for McLaren Automotive Asia Pacific as a Regional Commercial Sales & Operations Intern. Currently, they are working for twoplus Fertility as a Content Strategist.

Felicia Ler attended the National University of Singapore from 2013 to 2017, where they obtained a Bachelor of Business Administration (Honours) in Marketing and Human Resources Management.