Debbie Barrafato

CFO at Rise Vision

Debbie Barrafato is the current CFO at Rise Vision. Debbie has extensive experience in financial and strategic planning, analyzing growth alternatives and process improvement initiatives. Debbie also has comprehensive experience in all facets of a business, including managing finance, administrative, professional services, human resources and sales teams. In their previous role as Executive Vice President & CFO at Creditron, Debbie was responsible for traditional financial functions, administration, procurement, vendor relations, customer and vendor contract negotiations, maintenance coordination and human resources. In 2013, they assumed management responsibilities of the sales team and helped Creditron realize its most successful year in company history with 30 new customer additions to their portfolio. Debbie has effectively managed the company through economic downturns with effective cash management and expense controls, and has also managed through aggressive growth initiatives. In 2007, they successfully merged operations with a competitor in the US. Within 3 months of the acquisition, they had re-aligned staff duties and assumed administrative functions.

Debbie Barrafato has an Honors Bachelor of Commerce from McMaster University in Accounting and Finance. Debbie is also a Certified Public Accountant.

Debbie Barrafato works with Byron Darlison - Founder, Shea Darlison - Head of Marketing, and Ezequiel Conte - Head of Engineering. Debbie Barrafato reports to Brian Loosbrock, CEO.

Timeline

  • CFO

    Current role

  • COO

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