Mary Achurra is an experienced content marketing professional with a strong background in crafting and executing effective content strategies across various platforms. Currently freelancing, Mary specializes in attracting and retaining customers through innovative, SEO-optimized content. As a copywriter at Rise25, Mary creates compelling show notes, guest introductions, and thought leadership content for B2B podcasts. Previous roles include Marketing Content Manager at PodKick Media, where Mary managed content strategies and a team of writers, and Content, Partnerships, and Affiliate Manager at Outsource School, focusing on valuable audience insights and partnership development. Mary began their career at AIA Philippines, progressing from Management Associate to Customer Strategy and Campaigns Manager, where lead generation programs were developed and executed. Mary holds a Bachelor of Science in Business Administration, specializing in Marketing, from the University of the Philippines.
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