KathrynKaty" Severance

Kathryn 'Katy' Severance has a diverse work experience in the field of marketing and communications. Kathryn ''Katy" has held various roles in different companies, showcasing their expertise in digital marketing, social media management, and copywriting.

From 2023 to present, Severance works as a Digital Marketing Manager at Riskonnect, Inc., where they are responsible for managing social media, email marketing, digital asset management, and digital projects.

Prior to this, from 2019 to 2023, they operated their own copywriting company called KSeverance Communications, where they served as a Lead Marketing Communications Copywriter and Social Media Marketing Specialist. Kathryn ''Katy" provided strategic plans for social media outreach and executed various marketing projects for small businesses across different industries.

In 2022, Severance worked at Corvus Insurance as a Digital Marketing Specialist, managing social media and field marketing efforts for the company's US and Europe regions.

From 2020 to 2022, Severance held multiple roles at SterlingBridge Insurance Agency, including a Digital Marketing Specialist and a Marketing Information Assistant. Kathryn ''Katy" led the overall marketing strategy for multiple brands, supported the company's rebranding efforts, and handled Acoustic Digital Marketing Web Analytics Data Analysis.

Severance also has experience as the Owner and Director of Marketing for their Poshmark online retail boutique, Denimdaisy Boutique, from 2014 to 2020. Kathryn ''Katy" used their marketing skills to raise awareness for individual products in their boutique through social media and promoted sustainability in the fashion industry.

In addition, Severance worked at Unum from 2016 to 2019. Kathryn ''Katy" started as a Customer Experience Specialist and progressed to become a Case Facilitator. In this role, they provided support to the IDI Case Design Underwriters and gained skills in Salesforce, data analysis, and newsletter writing.

Severance's early work experience includes roles such as an Alumni of Assumption College, where they graduated with a Bachelor of Arts degree in English: writing & mass communications. Kathryn ''Katy" also contributed as a Staff News/College Life Writer for The Odyssey, a fast-growing media site, and interned at the Worcester Telegram & Gazette.

Before starting their career in marketing, Severance gained experience in the construction industry as a Stock Placement Professional and Construction Sales Associate at Howe Lumber Company.

Overall, Kathryn 'Katy' Severance has a strong background in digital marketing, copywriting, social media management, and customer experience, with expertise in the insurance and retail industries.

Kathryn "Katy" Severance has a diverse education history. Kathryn ''Katy" started their academic journey in 2007 at North Brookfield Jr./Sr. High School, where they obtained their High School Diploma in 2013. During their time in high school, they also engaged in a High School Duel Enrollment program at Mount Wachusett Community College, focusing on the Psychology of Self in 2013.

Seeking higher education, Katy enrolled at Assumption University in 2013 and pursued a Bachelor of Arts (BA) degree. Kathryn ''Katy" specialized in English Writing & Mass Communications, as well as History. Kathryn ''Katy" successfully completed their undergraduate studies and graduated from Assumption University in 2017.

In the same year, Katy attended Unum and earned a certificate in Organizational Development Program. Their studies in this program focused on the IDI Case Process.

To further enhance their skills and knowledge, Katy obtained additional certifications. Kathryn ''Katy" completed the LinkedIn Marketing Solutions Fundamentals and Paid Advertising courses in May 2022, offered by LinkedIn. Additionally, they earned the Lean Six Sigma Green Belt (ICGB) certification from Unum in 2017. Finally, in June 2010, Katy obtained the Red Cross Lifeguard Certification from the American Red Cross.