Sam O'Brien is an accomplished professional with extensive experience in business development and strategic partnerships, currently serving as the EMEA Strategic Partnerships Manager and Sports Category Lead at Rithum. Sam O'Brien is also the founder of Sam Charles Digital. Previous roles include Performance Media Director at Omnicom Media Group UK for Hearts & Science, Social Media Director at Croud, and Performance Media Director at Publicis for Performics and Starcom, all of which were contract positions.
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