Craig Soto

Vice President of Digital Marketing at Rits International

Craig Soto has a wealth of experience in both marketing and software development. Craig began their career in 2010 as a Membership Advisor at Crunch Fitness, where they introduced prospects to making new life style changes and fitness goals. In 2012, they worked as an Intern at Creative Edge, where they generated donations for non-profits events, created brand awareness on digital and traditional advertising, and helped create different brands, logos and web design for PR clients. In 2013, Craig joined Google as a Google Adwords Consultant, engaging premium partners with Google's online Search, Display, YouTube and Mobile advertising products, as well as connecting them with the leading Account Executives at Google. In 2015, Craig worked as an Account Executive at Intuit. In 2016, they became the Director of Business Development at ZipHub, developing and implementing a rebrand and marketing strategy, and managing partnerships with AT&T, Stan Lee and Family Share. In 2018, Craig co-founded DashMediaBox and also worked as a Partner Enablement Manager at Google, creating appropriate training and certification paths for Partners sales, marketing, and implementation personnel. Finally, in 2019, Craig joined RITS Consulting as the Vice President of Digital Marketing. In 2022, they became a Partner Manager at Zeplin.

Craig Soto attended Stanford University from 2017 to 2018, where they completed an Executive Leadership Program in Business Administration and Management, General. Craig then attended San Francisco State University from 2010 to 2012, where they earned a Bachelor's degree in Communication and Media Studies. Before that, they attended the University of Utah from 2008 to 2010, where they earned an Associate's degree in Public Relations/Image Management.

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