Charbely Roye

Charbely Roye is an experienced professional in brand activation and trade marketing, currently serving as Brand Activation Manager at Rituals since July 2017. Prior roles include Trade Marketing & Business Analyst and Wholesale Coordinator, contributing strategic support to local Wholesale teams and ensuring effective coordination with Account Managers. Previously, Charbely worked as Marketing & Communication Coordinator at Festina Group and as Trade Marketing Coordinator at SWAROVSKI, where responsibilities included managing BTL strategies and implementing retail calendars. Earlier experience includes positions at Unilever as Trade Marketing/Sales Assistant and at Kimberly-Clark as Trade Marketing Activator. Charbely holds a Master's in Online Marketing and Digital Strategy from EAE Business School, a Master's in Marketing Management from Universitat de Barcelona, and additional qualifications from esteemed institutions such as Georgetown University and North China University of Technology, alongside a Global MBA from ESEUNE Business School and a degree in Materials Engineering from Universidad Simón Bolívar.