Rival Group Inc.
Jennifer Reid has a diverse and extensive work experience. Jennifer is currently serving as the Co-Chief Executive Officer & Chief Methodologist at Rival Group Inc. Jennifer also holds the role of Founding Partner at Reid Campbell Group, which is the parent company of two start-ups, Rival Technologies and Reach3 Insights. Prior to their current roles, Jennifer was the President and Chief Methodologist at Rival Technologies. Jennifer has also held positions at Angus Reid Enterprises and Vision Critical, including Board Director and Executive Vice President roles. Jennifer's career in the industry began at Angus Reid Group, where they served as the Senior Vice President of Online Operations.
Jennifer Reid received a Bachelor's degree in Economics from The University of British Columbia between 1993 and 1996.
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Rival Group Inc.
A unique holding company driven to reinvent the staid consumer insights industry, the Rival Group represents the partnership of global insights icons Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder and Former President of Vision Critical). The cornerstones of Rival Group are two companies: Rival Technologies and Reach3 Insights. Andrew Reid serves as the Rival Group CEO and CEO of Rival Technologies, rethinking research with voice, video, and chat solutions optimized for the 'Mobile First' generation. Reach3 Insights, led by one of North America’s top consumer market researchers and former Ipsos and Vision Critical executive, Matt Kleinschmit, is an insights-based consulting agency that leverages Rival’s proprietary technology and designs intelligent research methods to deliver insights at the scale and pace of 21st-century brands. For more information visit: www.rivalgroup.io, www.rivaltech.com or www.reach3insights.com