Digital Marketing and Ecommerce

The Digital Marketing and Ecommerce team at River Island is responsible for enhancing the online shopping experience and driving sales through strategic digital campaigns. They focus on optimizing ecommerce platforms, managing paid social media initiatives, analyzing performance metrics, and fostering partnerships to effectively engage customers across digital channels. By combining creativity and data-driven insights, this team works to elevate the brand's online presence and ensure a seamless integration between the digital and physical shopping experiences.