Betsy Seaton

Betsy Seaton has extensive experience in sales, marketing, and community engagement, currently serving as the Director of Sales & Marketing at River Landing at Sandy Ridge since January 2021. Prior to this role, Betsy held the position of Director of Alumni & Parent Engagement at Guilford College, where responsibilities included building a new engagement program and managing events. Betsy's tenure at Children's Home Society of North Carolina as Director of Community Engagement involved overseeing over 30 annual philanthropic events, securing sponsorships, and managing event budgets. At Nashville CARES, as Director of Donor Relations, Betsy managed partnerships, enhanced the Raiser’s Edge database, and consistently secured significant gifts from corporate partners. Betsy’s background also includes managerial roles at the Country Music Association, where responsibilities ranged from membership benefits to event planning, alongside earlier roles in talent agency and publicity. Betsy holds a Bachelor of Arts degree in Music Business from Western Carolina University.