Matt Baetke

Matt Baetke serves as a Product Marketing Manager at Riverside Insights since June 2025, where responsibilities include developing positioning and sales enablement tools and conducting market analysis to identify growth opportunities. Previously, Baetke held the role of Senior Manager, Product Marketing for Mathematics at Great Minds from October 2021 to January 2025, overseeing the transition of a $200M portfolio and leading the launch of new products. Additional experience includes positions at Logitech, Houghton Mifflin Harcourt, McGraw-Hill, and Pearson, where Baetke consistently demonstrated expertise in go-to-market strategies, managing significant marketing portfolios, and achieving revenue growth. Early career experience includes a decade as Managing Director of Health and Safety Education at the American Red Cross of Greater Chicago. Baetke earned a BA in Marketing from the University of Northern Iowa.