Alicia Strömbäck is a UX Designer at Riverty, where responsibilities include collaborating with cross-functional teams to improve user experiences for both B2B and B2C platforms, optimizing the website, and supporting marketing campaigns through user-centered design and research. Previously, Alicia served as a Junior Business Development Manager at Emma – The Sleep Company, where new business opportunities were identified and marketing strategies developed. Earlier roles include a Marketing Intern at Start-Up Chile, focusing on external communications and social media content. Alicia holds a Bachelor of Science in International Business from Maastricht University, with a specialization in Emerging Markets, and has completed training in full-stack web development.
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