Tree Pechau-Russell is an experienced design leader currently serving as Design Team Lead - Growth & Innovation for the Design System at Riverty since October 2023. Previously, Tree held the position of UX Principal and Chapter Lead at Backbase from November 2021 to September 2023 and was Design Lead for Value-added Services at Nedbank, where Tree received the Individual Top Achiever and Team Top Achiever awards in 2021, as well as the Individual Top Performer award in 2020. Tree has extensive freelance experience from May 2013 to July 2019, working with a variety of notable clients including Fuse Digital, Showmax, and Ogilvy. Early career roles include Creative Director at Gloo Digital Design for the BMW account and Senior Art Director at Quirk, alongside a solid foundation as a Senior Multimedia Designer at Gloo Digital Design. Tree holds a Diploma in Multimedia Design and Production from City Varsity.
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