Shawna Reding

Shawna Reding is a seasoned marketing professional with extensive experience in content strategy and digital media. Currently serving as the Director of Content Marketing at RKD Group since October 2025, Shawna previously held the position of Senior Content Marketing Manager at Bonterra from June 2022 to October 2025, where effective content roadmaps contributed to over 4,000 qualified leads annually. At KVUE, spanning from March 2015 to June 2022 in various roles including Director of Digital Content, Shawna led analytics reporting and grew digital KPIs significantly, including doubling YouTube subscribers and achieving substantial growth in video plays and unique visitors. Noteworthy achievements include an Emmy nomination and a regional Edward R. Murrow award. Educational credentials include a Bachelor’s Degree in Journalism and a Certificate in Business Foundations, both from The University of Texas at Austin.