Asif Shaffi

Asif Shaffi is a seasoned sales professional with extensive experience in key account management and independent sales. Currently serving as a Senior Key Account Manager and Director of Independent Sales at ESG: Eurosonic Group since February 2019, Asif also holds the position of Area Sales Manager at RKW Limited since June 2008, focusing on the Electrical & Housewares retail sector and managing national accounts such as Tj Hughes, Poundworld, AO Retail, and JTF, along with engagement in various buying groups including CIH, BIRA, AIS, and Home Hardware. Asif’s educational background includes attendance at Green Hill Upper School.