Alice Holloway

Alice Holloway is an accomplished professional in the sports and events sector, currently serving as Head of Sport and Physical Activity at RNIB since May 2021, where Alice leads the See Sport Differently initiative aimed at promoting inclusivity for blind and partially sighted individuals in sports. Prior experience includes strategic roles at London & Partners, overseeing major sports events, and project management at Hope and Homes for Children, where Alice successfully launched a family running event. Positions at Sky, Manchester United, and London 2012 highlight a strong background in event marketing, sponsorship operations, and ticketing management. Alice holds a BA in English Language from Newcastle University and has extensive experience in both project leadership and stakeholder engagement across various high-profile sporting initiatives.