Roadster Shop
Laurent Potdevin is a seasoned executive with extensive leadership experience across various industries. Currently serving as Chief Executive Officer at Roadster Shop since October 2023, Potdevin has previously held CEO positions at Aeromotive Fuel Systems and PerTronix Performance Brands. Laurent Potdevin founded LP Advisors LLC in April 2010 and led The VOID as CEO from October 2018 to November 2020, focusing on immersive experiences. Notable past roles also include CEO of lululemon from January 2014 to February 2018 and President of TOMS from May 2011 to December 2013. Laurent Potdevin's early career includes a long tenure as CEO at Burton Snowboards from 1995 to 2010. Education includes an MBA in Finance and Marketing from ESSEC Business School and a Master's in Engineering from EPFL.
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Roadster Shop
The Roadster Shop has been an industry mainstay for over 25 years in the chassis fabrication and turn key vehicle building market for street rods, muscle cars and trucks. By capturing the market with advances in design, engineering, and innovation, the Roadster Shop has continued its development of chassis and suspension products to the growing Muscle Car, pro-touring market. With full in-house design, engineering, prototyping, and manufacturing capabilities, we can provide a customer with an industry leading chassis product that exceeds all expectations.