Rochelle Peetoom has held various roles throughout their work experience. Rochelle is currently the CEO of Rob Peetoom since April 2019 and has been responsible for creative direction, worldwide education, business development, and expansion since September 2016. Rochelle also leads the development of content, scheduling, organizing photoshoots, writing, photography, and graphic design for the Creative Director position at PEETOOM Magazine since September 2008. In 2015, they founded and served as the Creative Director of E-nonymous, a content marketing agency based in Barcelona. Rochelle also founded and was the Blogger-In-Chief of Rochelle Peetoom from May 2014 to December 2015. Additionally, they founded and served as the Director of Bon & Petit, a meal delivery service, from January 2014 to December 2015. Rochelle has also gained experience as a Beauty & Health intern at Vogue in 2015 and as a Marketing intern at Kérastase L'Oréal in 2012. Rochelle started their career as a graphic designer at Fundación Pequeño Deseo from June 2009 to June 2012.
Rochelle Peetoom has an educational history with various institutions. In 1995 to 2003, they attended Vondel School. From 2003 to 2006, they studied at St. Georges international school. In 2006 to 2007, Rochelle attended Brent Street School of Performing Arts. Rochelle then transferred to Benjamin Franklin International School from 2007 to 2009. In 2009 to 2010, they studied Design Management at Parsons School of Design - The New School. From 2010 to 2013, they pursued a Bachelor of Business Administration (B.B.A.) degree at European University. In 2013 to 2014, they attended The Condé Nast College of Fashion & Design, where they obtained a Vogue Fashion Foundation Diploma. Lastly, in 2016, they briefly studied Finance and Financial Management Services at Harvard University.
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