Alex Hernando Sastre

Area Manager at ROBERLO

Alex Hernando Sastre is an experienced professional currently serving as Ontario Area Manager and Key Account Lead for North America at ROBERLO, where responsibilities include managing sales, pricing, promotions, and product strategy for the Canadian market. Complementing this role, Alex also functions as a Financial Coach, providing guidance to clients in achieving their financial objectives. Past experience includes working as a Client Advisor at MAPFRE, a Financial Advisor at Konet Global, and various administrative positions at IMPEX Subministres S.L. and DORNIER SA. Educational qualifications encompass a Master of Business Economics from Universitat de Girona and multiple certifications in finance, including those from Mundo Crypto and the University of Hull.

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ROBERLO

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Roberlo, founded in 1968, is a family business specialized in the development, manufacture and sale of coatings and repair solutions for the refinish after market and industrial sectors. We provide high quality and innovative solutions that respond to all market demands. Therefore, state-of-the-art technology, close customer relationships and top service are three characteristics that best define our philosophy. With the aim of offering a totally adapted service, we have 14 subsidiaries and 5 production centres in Spain, United Kingdom, Brazil and Russia. Our global vision of the market is as well underlined by our wide commercial network spreading over 100 countries. Our professional Service and Technical Support Department provides training, assessment and transmits our knowledge to all our clients and the various agents involved in the car refinish and industrial coatings sectors. Research and Development (R&D) play an important role in our history. From our beginnings, we have been characterized for our progressive technical improvement, constant adaptation to different markets and environmental requirements. We are always seeking for new innovations and, nowadays, the heart of our R&D is based in our Crom Techno Center (CTC), which goes beyond the usual definition of a laboratory; it is also a centre of reflection and dialogue with all stakeholders of the market.


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501-1,000

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