Erica M.

Erica M. is a seasoned marketing professional with extensive experience in user journey management and brand strategy, currently serving as a Senior Manager at Robert Bosch Tool Corporation NA. Since January 2016, Erica has focused on enhancing user experience across Bosch Tools in North America by defining valuable user touchpoints and developing user-centric content. Prior roles include Senior Brand Manager for National Accounts, where Erica successfully differentiated Bosch power tools and generated significant cost savings, and Brand Manager for Trade Shows and Events, achieving substantial sales growth through innovative event initiatives. With a strong background in marketing and communications, Erica has held key positions at notable companies such as FRAM®, Honeywell, HomeServe USA, and WebMD, showcasing a consistent ability to drive brand awareness and revenue growth across diverse industries. Erica holds a Bachelor of Science in Business Administration with a focus on Marketing and Sales from the University of Connecticut.