Jasmin Lanz currently serves as the Manager of Strategic Initiatives at Robert Bosch Tool Corporation NA, overseeing cross-functional initiatives that promote growth, innovation, and transformation within the company. Previously, as a Commercialization Manager, Jasmin established effective product launch communication and forecasting processes, contributing to enhanced transparency and accountability. With a robust background in product marketing and business development across various divisions at Bosch, Jasmin has successfully managed marketing strategies and account management initiatives, demonstrating expertise in product positioning and sales growth. Educational qualifications include a Master of Science in International Management and a Bachelor of Arts in Advertising and Marketing Communications, complemented by certifications in graphic design and industrial management.
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