Maria Villarama Callahan

Maria Villarama Callahan is a seasoned user research specialist with extensive experience in market research and consumer insights. Currently serving as a Senior User Research Specialist at Robert Bosch Tool Corporation NA since December 2016, Maria leads user research initiatives across various business units in North America, significantly contributing to projects for Power Tools, Measuring Tools, and Digital Marketing. Prior to this role, Maria operated a consulting practice from June 2006 to December 2016, managing global marketing research projects and providing strategic analyses. Previous positions include Customer Research Consultant at Sears Holdings Corporation and Account Manager at Ipsos Insight, alongside a foundational role as Senior Project Controller at Millward Brown. Maria holds a Bachelor of Arts degree from Northwestern University.