Federica Valtellina

Federica Valtellina is a seasoned professional in digital and e-commerce management, currently serving as the Group Digital & E-commerce Manager at Roberto Cavalli since October 2018. Prior experience includes the role of Digital & E-commerce Manager at Valextra from June 2015 to September 2018, where key responsibilities included launching a new e-commerce site and developing an omnichannel strategy. Previously, Federica worked as a Digital & E-commerce Coordinator at Versace from April 2012 to May 2015, focusing on digital marketing analysis and e-commerce performance. Federica holds a PhD in Business Administration from Università degli Studi di Milano-Bicocca, along with several advanced degrees in Economics and Marketing from the same institution and the University of Buckingham. Expertise includes proficiency in Google Analytics, Adobe Analytics, and various digital marketing tools.