James Robinson

James is Cecilia’s partner in life and business. As co-founder of Au Pair Link and My Food Bag, James has run the Marketing, Digital and Finance teams. James is also well-versed in M&A transactions having led the sale process for both companies.

Currently a Director of My Food Bag, James was previously the Co-CEO of the company (alongside Cecilia) – NZ’s third largest food retailer. James understands the governance requirements in modern high growth, digital businesses. With experience in industries ranging from tech to childcare and food, James understands what it takes to be successful no matter the market.