Elodie Frey

Elodie Frey is a brand strategist and marketing activation expert with over eight years of international experience in brand transformation projects across both B2B and B2C sectors. At Syngenta, they led the global rebranding of Syngenta Biologicals and managed a portfolio of over 20 brands while overseeing a $1 million branding budget. They have also collaborated with renowned clients such as Tropicana and BIC during their tenure at CBA Design. Currently, Elodie serves as a Scientific Content Training & Digital Library Support Specialist at Roche, where they focus on internal communication and digital tool training. Elodie's educational background includes a Master’s degree in Marketing Strategy from ISC Paris and a Level B1 certification in German from Goethe Institut.