Gustav Karlberg is a seasoned executive in the biotechnology and healthcare industries, currently serving as Vice President and Life Cycle Leader at Roche since June 2022. Prior to Roche, Gustav held the position of Vice President of Market Development at Seer from 2021 to June 2022 and had a significant tenure at Illumina from June 2009 to March 2021, where roles included Senior Director of Marketing Americas and Director of Product Marketing. Throughout a career spanning various marketing and management roles, Gustav has demonstrated expertise in driving market strategies across multiple segments, including oncology, reproductive health, and genetic testing, while also leading the development and launch of innovative products within the industry. Educational credentials include a Master of Science in Biotechnology and a Bachelor in Business Administration, both from Uppsala University.